I have received many OpEds over the years from women of power. By power I mean women who have spoken out, and live the life they speak about. All have discovered the many injustices women encounter, and want to expose them, and give a voice to those people who may not have the platform they have. This one comes from Alessia Ramusino.
Yallah is a hymn to love, love for life, an immensely great and precious gift for every single living creature. No one has power over the lives of others and everyone must be able to enjoy rights that must be guaranteed. Respect for life in all its aspects, religious freedom, the possibility of educating oneself and acquiring a solid culture, work, the right physical and material well-being are today indisputable rights and their respect and their promotion measure the degree of civilization that a society has achieved.
I studied and graduated in Science and Politics at the University of Genoa choosing the Socio-political address precisely because I always felt a strong motivation towards social issues.
I chose a word deliberately in Arabic and the song has the text in English, to enunciate a theme that involves all peoples in a transversal way to geographical, geopolitical, demographic, religious, cultural and social class factors.
Yallah is an Arabic word of common use which means "strength, strength, move". And this is precisely the message that we want to give, or a warning for all to take not only conscience of this social scourge but above all to set in motion and in place, each according to their possibilities, all the measures to defeat the phenomenon.
The Yallah project was born from the presentation of the flashmob connected to the song, in several sites and stages, first visible in the video clip >>> https://youtu.be/FcCVJA17yVw
100 women who all together repeat RESPECT AND LOVE in a universal march for the Elimination of Violence Against Women. A clear message with an international aim, a very touching moment with a very strong emotional impact.
Thus was born the vision of the artist, Alessia Ramusino, of a flashmob that would unite women not only in intent but also in appearance, dressing all in red, a color that has many symbolism's from love, blood, luck, passion: #100womendressedinred
The intent is to spread THE CULTURE OF RESPECT.
“Yallah is undoubtedly a very important song for me because it represents the commitment of an artist in facing a social plague with her own soul, questioning herself and exposing herself in first person. This is why I created a path, which began on 8 March, the day when women come together to defend their civil rights to arrive on 25 November, a date designated by the United Nations General Assembly as the ‘International Day for the Elimination of Violence Against Women’, calling on governments, international organizations and NGOs to organize activities aimed at raising public awareness.
Many institutions, associations, organizations, anti-violence centers, which in recent years have supported and shared the project.”
The Yallah project has a beneficial purpose. Alessia Ramusino
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